Jurnal Ilmiah Mahasiswa Komunikasi

PEMANFAATAN MEDIA KOMUNIKASI UNTUK MENGEDUKASI MASYARAKAT TENTANG CARA MENGELOLA SAMPAH DI KOTA YOGYAKARTA

Raden Roro Antonia Nismara Paramesti — 2023-12-30

This research discusses the use of communication media as an effective means of educating the public on how to manage household waste properly and correctly. Education on how to manage waste to the public through various communication media is considered very important because currently, especially the Special Region of Yogyakarta, has a waste emergency status which has very bad consequences for the environment. This research uses a qualitative descriptive method and takes a case study at the Nitikan Reduce Reuse Recycle Waste Management Site (TPS3R Nitikan). Data is collected with interview, observation and documentation technique. This research shows that the usage of banner, poster and leaflet is less effective because of lack of the numbers and distributions. On the other hand, education and training are better because they provide interaction between trainers and participants. Next, Instagram and YouTube are considered more efficient because they can reach more people and wider area. They can also be accessed and shared easily at any time. In order to enhance the number of viewers, Environmental Office of Yogyakarta which is responsible for handling the waste management need to add the frequency and vary the content of Instagram and YouTube exposing the existence of TPS3R Nitikan and its program called “Laron Sarungan/Urban Household Waste Processing Laboratory”.

ANALISIS PERSONAL BRANDING BEAUTY CONTENT CREATOR ADHELIA FA PADA MEDIA SOSIAL (ANALISIS KONTEN KUALITATIF PADA AKUN INSTAGRAM @BLACKXUGAR)

Nadya Andrani — 2023-12-30

ABSTRACT

Social media especially instagram, can be used to build personal branding for each user, such as beauty content creator Adhelia Fa on Instagram @blackxugar who shows her identity in her interest in beauty according to her version by uploading related content so that it can be known by the public. The purpose of this study is to find out how the personal branding of beauty content creator Adhelia Fa on Instagram. This research approach is descriptive qualitative using qualitative content analysis methods and Hubert K. Rampersad's eleven criteria theory of personal branding. Data collection techniques were obtained from digital observation and attaching documentation in the form of screenshots of Adhelia Fa's Instagram content. The results showed that Adhelia Fa makes good use of Instagram to build her personal branding as a beauty content creator who is proud of her dark skin color and beautiful in her own way without following inappropriate beauty standards and her existence is recognized by the public audience of social media.

Keywords: Beauty Content Creator, Content Analysis, Dark Skin, Instagram, Personal Branding

Komunikasi BENTUK KOMUNIKASI POLITIK RETORIKA POLITIK

farhan yut wijaya — 2023-12-30

ABSTRACT

Rhetoric was prepared to be a lecture material and reference book, especially for students andinterested people who want to deepen their knowledge and apply it in formal and nonformal situations. lPolitical rhetoric is an important tool for political leaders and actors in shaping public opinion, building images, and influencing political decisions. Rhetoric according to Aristotle is the ability to express something and by communicating it rhetoric can have the effectof persuading the listener. The analysis of political rhetoric in this article is that political rhetoric has seven approaches. Through case studies of recent political events, this article alsoidentifies the history of political rhetoric. In addition, this article evaluates political rhetoric approaches in the democratic process. The importance of understanding political rhetoric is notonly limited to the context of winning elections, but is also closely related to how political leaders build relationships with the public and maintain support during their term of office. Byunderstanding political rhetoric, people can be more critical in evaluating the political messages conveyed and have a deeper understanding of the political dynamics that influence their lives.

Keywords: Politics, Rhetoric, Political rhetoric

IMPLEMENTASI KOMUNIKASI VERTIKAL DALAM ORGANISASI

Sandi Putra — 2023-12-30

ABSTRACT his research examines the implementation of vertical communication within the organization

through the application of downward communication and upward communication in the Communication Protocol Section of the Regional Secretariat Leaders of North Lombok Regency. This research includes qualitative research with a phenomenological study approach. Analyze the data by organizing the data and breaking it down into units, synthesizing, selecting what is important, and making conclusions. The results of this study indicate that communication from top to bottom is carried out through the practice of oral communication between superiors and subordinates as well as written communication through social media and letters.

Keywords: Vertical Communication, Protocol, Leadership Communication.

Komunikasi Pembangunan Desa Sesaot Dalam Menjaga Eksistensi Sebagai Desa Wisata Berkelanjutan

Septiyana Rizkika — 2023-12-30

ABSTRACT Sesaot Village is a tourist village in West Lombok Regency that was named the winner of the 2019 Indonesia Sustainable Tourism Awards in the environmental conservation category and received a Sustainable Tourism Village certificate by the Ministry of Tourism and Creative Economy in 2021. Its management carries the concept of Community Based Tourism, which involves the community in tourism development activities. With this concept, communication is needed as a tool or channel for conveying information so that tourism development ideas can be accepted by all parties. Therefore, the researcher wants to know how the development communication process of Sesaot Village in maintaining its existence as a sustainable tourism village. This research uses a qualitative method with a descriptive approach. The data collection techniques used were interviews, observation, and documentation. The results showed that there were tourism development innovations focused on managing the potential of the village into a Community Recreation Center. The development communication carried out is how an innovation can be accepted by the community, in the process the communication carried out is direct communication through socialization and deliberation activities, group communication collaboration between the village government and pokdarwis, and participatory development communication, namely participation in decision making, implementation, attracting benefits, and in evaluation. Through this communication process, development ideas can be accepted by the community and develop in revamping other village potentials into tourism packages. Keywords: Development Communication, Sustainable Tourism, Tourism Village.

Kata kunci : Desa Wisata, Komunikasi Pembangunan, Pariwisata Berkelanjutan.

Manajemen Krisis Event Organizer Xcreative Dalam Mengembalikan Kepercayaan Publik

Tio Gunarsyah — 2023-12-30

ABSTRACT

Crisis management is an organization's efforts to overcome a crisis. Efforts in crisis management are carried out in stages and through various activities. Companies or organizations must be able to make decisions in a short time regarding what must be done immediately as a crisis management effort. Crisis management can be interpreted as a form of response and effort to respond to and solve crisis problems that arise through possible crisis management strategies. Crisis management is different from risk management which involves an element of assessing potential threats as well as the best way to avoid threats, meaning that this action is carried out before an event (risk) happen. Crisis management is actually carried out when a threat or crisis event occurs. This research aims to find out how Xcreative Organizer's crisis management can restore public trust. This research uses a qualitative research method with a descriptive approach with research subjects being stakeholders at Xcreative Organizer. The object of this research is the Event Organizer's crisis management in restoring public trust. Researchers used unstructured interview methods and documentation to obtain data. The data analysis technique in this research uses data analysis techniques according to Miles and Huberman with steps, data reduction, data presentation and drawing conclusions. The data validity test uses data source triangulation techniques. In this research, it was found that Xcreative Organizer applied Situational Crisis Communication Theory and Crisis Response Strategy in its crisis management. Crisis management can be an effort to restore public trust and restore image.

Keywords: Crisis Management, Event Organizer, Return of Truth

AKTIVITAS KOMUNIKASI PEMASARAN PADA MEDIA ONLINE INSTAGRAM INSIDE LOMBOK DALAM MENINGKATKAN JUMLAH CLIENT

Ni Putu Ayu Nanda Widyasuari — 2023-12-30

ABSTRACT

In its empirical reality it is almost impossible to market without communication. Communication is always present in every marketing. The business world needs communication science to explain itself broadly. The existence of online media and determining what media will be used in conducting marketing communications is important, because it is through this media that every idea and idea can be conveyed. Online media is a form of convergence and digitalization of media today so that people are easier to get information. One of the fast-growing online media currently on the island of Lombok is Inside Lombok. To increase the number of Inside Lombok clients, the right marketing communication strategy is needed. This research is a qualitative descriptive research. The informants in this study consisted of key informants and additional informants. Data collection techniques are carried out through interviews, observation, and documentation. Meanwhile, the stage to test the validity of data uses the data sources triangulation technique. The result showed that the marketing communication activities carried out by Inside Lombok in increasing the number of clients by implementing an integrated marketing communication strategy in its planning, uploading content, client testimonials and data in the form of insight are Inside Lombok’s efforts to increase the number of clients.

keywords : Marketing communication activities, inside lombok, increasing the number of clients.

JURNALISME BENCANA DALAM PEMBERITAAN BENCANA BANJIR DI KABUPATEN LOMBOK BARAT TAHUN 2021

Ummu Salamah — 2023-12-30

ABSTRACT

This study aims to determine the discourse of flood reporting in West Lombok Regency in 2021 on the Lombokpos.jawapos.com website from the perspective of disaster journalism. This research uses a qualitative descriptive method based on the critical discourse analysis put forwards by the Teun A. van Dijk model, which has three dimensions of analysis, including text analysis, social cognition and social context. The research data collected were news reports about the flood disaster in West Lombok in 2021 derived from the local media site lombokpos.jawapos.com. The results of this study revealed that in the text dimension, the construction of flood disaster news discourse in the pre-disaster phase focused on conveying disaster mitigation programs implemented by the government. In the disaster response phase, the discourse construction mostly contains reporting on the conditions and needs of the community at the disaster site as well as aid distribution activities. Whereas in the post-disaster phase, news discourse construction focuses on monitoring the rehabilitation and reconstruction process, such as recovery programs by the government and related parties.

Keywords: Disaster journalism, Critical discourse analysis, Floods

Pola Komunikasi Interpersonal Pada Perkawinan Campuran Masyarakat Suku Sasak dengan Warga Negara Asing di Pulau Lombok

Novita Maulida — 2023-12-30

This research is to emphasize the communication in intermarriage between Sasak tribe and foreigner in Lombok Island. This research uses descriptive qualitative as an approach to be used a phenomenology tradition which focuses on someone’s experience, so that the theory of communication in intercultural can be understood by the people easily. The object of this research is three couples of interviewees who had intermarriage in Lombok Island with their various and background. It is intended to do the comparisonof searching and revealing the experience for each individual. Then it will get something that can be a contribution to the theme, intercultural communication in the context of intermarriage. To face the problem of communication in intercultural in that context, stereo type can affect the appraisal of a big family to someone who will be his or her soul mate. The intermarriage couples need extraordinary commitment, so that every single mistake can be solved easily. Including when each individual does the adaptation, they hope that the marriage can happen and get an easiest way from their big family. The second problem is personal background or individual perpetrators of intermarriage. Majority, the couples who decided to do the intermarriage must have an open mindset to culture that was brought by their couple including value and norm. If both of them did not have the open mindset, it wouldhappen the imposition of the will to practice a trust, and also value and norm were followed by the couple, so the imperishable of the marriage might not be reached. Each couple tries to take the decision in right solution that is a rational decision not in personal emotional.